SIMS ft. ANITTA "SPARK SOMETHING"
Our love letter to our favorite game.... the Sims! A short film showing the power of creativity, and how being radically yourself ignites others to create without inhibition.
MAKING OF
We wanted the set to feel like a mixture of the OG Sims and new Sims. So we built the set in the Sims game first...and then built it life size.
It was built in a parking lot and was very big.
We always loved the iconic heart bed from the Sims Livin' Large. Making it in real life was a dream.
The film shines a spotlight on different artists and is a celebration of creative expression. Alok, a poet and activist. Alok's set was a hand painted representation of their poetry.
Magnet, an artist of cakes! We built an environment that felt like we were inside one of Magnet's creations.
Bob's Dance Shop, a dance troupe that organizes spontaneous flash mobs. We thought it fitting that they pop out of a giant cake.
And of course Brazilian pop star...Anitta!
Not to forget...many lovely extras playing the Sims!
Admittedly we had a little too much fun.
